Building Capacity For Breakthrough Innovation
May 28, 20251 min
You may not know Vesta Stoudt, but you definitely know what she invented—duct tape. Her story holds a lesson for us today.
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May 2025 - Branding Strategy Insider
How Brand Loyalty Creates Enduring Profitable Growth
May 27, 20255 min
The Wall Street Journal reports that streaming companies are finally becoming profitable. The article describes how streaming company profitability derives from offering customers a plethora of options at multiple price points associated with varying entertainment and sports packages.
Brands Take Note: Demographics Matter Most
May 22, 20254 min
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I want to share some snippets for your consideration. I hope they’re helpful.
Your Brand Is What Is Received, Not What Is Sent
May 21, 20253 min
I’ve been spending many, many years working with various sized brands – from huge multi-nationals to smaller scale ups. But one thing I find that holds across whatever size or age of business, is the idea that your brand is proprietary. That the brand is owned by the business.
Is 3G Capital A Threat To The Skechers Brand?
May 20, 20256 min
The latest acquisition news is that 3G Capital is buying Skechers, the footwear brand. Reuters indicates that the deal stands at $9.42 billion. Although a considerable sum of money, this acquisition/sale would not be an interesting brand story if it were not for the buyer: 3G Capital.