Ease is a multi-dimensional concept. Innovators, brands, entrepreneurs, organizations, and others must recognize that it is essential to deliver on the Three Dimensions of Ease: ease of choice, ease of use, and ease of mind.
Age is important for marketers. There are many social, cultural and personal differences between age-defined cohorts. Having said this, a strategy based on age is not always the best strategy for enduring profitable growth. Of course, there are products designed specifically for certain age-demographics such as diapers – baby and adult – or wrinkle creams. But, it is always wise to remember that one condition is inevitable: people become older and older. Brands must always...
A New York minute ago, quiet luxury replaced conspicuous consumption and became all the rage. Now, it’s retreated from the headlines with fashion insiders rejecting the phrase as too overused: “An overly TikTok-ified way of describing classic, refined clothing,” the Wall Street Journal reports. Italian designer Brunello Cucinelli, who fully embraces the trend if not the terminology, prefers the phrase “gentle luxury.”
The history of AI is over 80 years old.
Clay Christensen taught me countless things, but there was one topic on which we always disagreed.
