AI’s Impact On The Pursuit Of Brand Difference
April 22, 20244 min
The biggest challenge brands face is standing out from the crowd.
NEW THINKING
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April 2024 - Page 2 of 3 - Branding Strategy Insider
Convenience Store Brands Pull Ahead In Fair Value
April 15, 20245 min
Barron’s, the financial weekly, is suggesting that investors take a long look at convenience stores. Apparently, convenience stores, such as WaWa and Casey’s and others, have captured the attention and wallets of customers. With fresh, hand-crafted foods, beverages, other merchandise and, according to Buc-ee’s, “the cleanest restrooms in America,” convenience stores are fast-becoming go-to places for speedy, affordable on-the-go offerings.
Leading Brands Excel At Employee-Customer Interaction
April 10, 20245 min
In some categories, a major component of the brand experience comes from human interaction, such as at premium hotels, restaurants and retailers, to name a few. Brands in these categories need their client-facing employees to be emotionally intelligent, attuned to customers’ needs, knowledgeable about the brand’s offer and motivated to look after customers. Having committed employees kick-starts a chain of benefits.
For Brands That Adapt, New Demographics Equal Growth
April 9, 20244 min
Don’t let demographics scare you. You’ve seen the alarming headlines. Sure, the ominous trends are ominous, worthy of headlines. But not determinate. There is more to the story. There is always room for growth.
Solving Customer Problems For Profitable Growth
April 3, 202412 min
Lately, there has been a lot of hand-wringing over the sales of EVs. EVs are not generating as much interest as expected. US automotive giants, except for Tesla, have backtracked on their EV plans, even going so far as to say that hybrids may be in their futures, just like Toyota. Mercedes is pulling back, too. This is sad because late last year…Mercedes pledged to build 2500 charging stations in the US.