CMOs Succeed By Telling The Story Of Business
November 6, 20235 min
Much has been written about the role of the Chief Marketing Officer (CMO). Industry data suggests CMO tenure is short and becoming shorter. Some firms have experimented with eliminating the position or renaming it with terms like Chief Growth Officer and Chief Brand Officer. Academic studies offer mixed results about the value of the CMO. It is also clear that the way the CMO role is defined, like the marketing function itself, is different across...
