How Brand Values Engage The Consumer Brain
May 26, 20175 min
There are brands that consumers trust and there are brands that consumers love.
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Brand Values Alignment - Branding Strategy Insider
Leading brands are always differentiated by their shared values. If the values your brand represents are not aligned to the values of your target customer, no amount of marketing will move them to your brand. Customers build an emotional connection with brands whose values align with their own. This alignment separates brands that lead and brands that follow.
Why Brand Principles Supersede Brand Values
April 10, 20173 min
It’s all very well having a purpose and brand values, but how have you translated those into actionable principles that guide what you will do and won’t do as a brand?
Never Let Go Of Your Brand Values
October 27, 20156 min
Walter Isaacson’s biography of Steve Jobs exposes two quite different aspects of Jobs’ personality and his management style. At times he could be very hard on people, but he also had a skill, like Walt Disney, for inspiring people to do their best work, evoking performances that may have been otherwise unattainable.
Stop Creating Meaningless Brand Values
October 13, 20154 min
Alphabet, Google’s self-created holding company on Friday, has decided not to adopt the “Don’t Be Evil” clause in its code of conduct. It’s settling instead on the less distinctive and vague instruction for employees to “do the right thing” effectively choosing not to go down this path as a way of differentiating itself.
Google Needs To Search For New Brand Values
February 3, 20153 min
Google is looking to reposition itself. That was the key takeaway from an interview the company’s co-founder and chief executive Larry Page gave to the Financial Times recently.