Recently, Ian Schrager, entrepreneur, hotelier and co-founder of famed Studio 54, decided to create hotels that are luxury but without the services and amenities. Mr. Schrager’s hotel vision is luxurious experiences that do not depend on multiple on-site staffers and niceties. His vision is a segment he calls Economy Luxury.
In 1994, when Jim Collins and Jerry I. Porras wrote Built to Last, they were referring to Visionary Habits of Successful Companies. Their highly influential book focused on the results of a six-year research project into what makes enduringly great companies. Their stated goals were: “to identify underlying characteristics that are common to highly visionary companies” and “to effectively communicate findings so they can influence management”.
Do people line up for LEGO events for blocks? Would a ‘World Origami Championship’ be aired on Paperview? I’ll speak to that below, and as a spectator and ‘puntestant’ (my stage name is Kenny Dewitt – ‘Can-He-Do-It’) I can tell you Punderdome is amazing and a shining example of a successful event brand. Since 2011 what started out in a basement bar has evolved into the Punderdome card game (licensed to Penguin Random House), and...
This is a brand-business truth. To be considered fair value and not be perceived as cheap, brands must avoid excessive marketing communications that emphasize price as the reason to buy. Excessive emphasis on price builds deal loyalty.
Small brands are back in the hunt. Kantar Worldpanel’s tracking of brands around the world that are growing finds a big jump year-over-year in the percentage of growing brands accounted for by small brands.
