The Four Keys To Building A Thriving Brand Culture
August 11, 20225 min
It has been written that culture eats strategy for breakfast and that culture is a great differentiator among companies.
Home2022
August 2022 - Page 3 of 4 - Branding Strategy Insider
The Brand And Product Origin Strategy
August 10, 20222 min
Where brands and products come from, and the associations (real or created) people have of this origin can significantly influence and alter the way brands and their products are perceived.
The Brand Strategy Of Localization
August 9, 20224 min
In a recent Wall Street Journal interview with Brian Cheskey, CEO and a founder of Airbnb, reporter Preetika Rana discussed the way in which Airbnb survived during the pandemic and is now flourishing. Although there were several financial measures that Airbnb employed to sustain itself during the crisis of Covid lockdowns and quarantines, one of the most important Airbnb strategies was to leverage the power of localization.
4 Keys To Planning For Brand Growth
August 8, 20225 min
CEO’s letters to shareholders that accompany annual reports of the firm almost always address to two things: cash flow and plans for growth. Cash flow is a measure of the firm’s current profitability and plans for growth address future cash flow. Strong cash flow and credible plans for growth are key indicators of the health of a business and, by inference, the success of the CEO. The implication for the marketing function is clear, develop...
The Primary Driver Of Customer-Centric Innovation
August 4, 20224 min
Jobs to be Done is a way to understand why customers behave the way they do. It lays the groundwork for on-target innovation by digging deep to uncover what people are really seeking in a purchase occasion and what vectors exist for new ways to perform. Done right, this approach is both expansive and precise, uncovering a landscape of opportunity and exactly what must be done to meet customer needs. It is used across many...