Defining Your Brand Vision
April 12, 20218 min
Brand vision is intention. It can be a single-minded intent, or a group of goals and objectives — typically no more than one, two or three.
NEW THINKING
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April 2021 - Page 3 of 3 - Branding Strategy Insider
Building A Values-Based Competitive Advantage
April 7, 20216 min
Some companies these days realize that the best opportunity is not to drive people to your website, but to push them toward your mindset.
Identifying A Brand’s Most Valuable Assets
April 6, 20216 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Christina, a VP of Marketing in Boston, Massachusetts who has this question about measuring the value of brand assets.
Moving Beyond Owned, Earned And Paid Media
April 1, 20214 min
They say we live in the age of transparency. Thought leaders and industry pundits tell us that thanks to ratings, reviews and ubiquitous connectivity, consumers can see completely through brands. I’ve been part of this movement, screaming from the proverbial hilltops with articles, speeches and a documentary. But it’s complete hyperbole.