Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Diego, a CMO in Santiago, Chile who has this question about brand portfolio strategy.
Last week, I offered some examples of how brands are building personal relationships, going way beyond their traditional business interests to advocate for societal change.
What we often lack in branding today is meaningful storytelling with an ability to drive a real impact and social change.
Last week, in a twitter thread that went viral, frozen-meat company Steak-Umm asked, “Why are so many young people flocking to brands on social media for love, guidance, and attention?
