How Brands Can Avoid Overpaying For Media
October 17, 20183 min
The winner’s curse, a finding based on economic theory, should concern brands.
NEW THINKING
Home2018
October 2018 - Page 3 of 4 - Branding Strategy Insider
The New Era Of Brand: Data, AI & Consumer Control
October 16, 20185 min
Five years ago, hot on the heels of some significant global rebranding work and regional talent branding successes, I wrote a book titled “Brand and Talent.“
The Convergence Of B2B And B2C Brand Marketing
October 15, 20183 min
Many years ago, Disney released a film called “Freaky Friday” in which a mother and her daughter end up switching bodies. In the last few years, I’ve noticed a similar trend happening in how B2B and B2C brands approach their marketing.
Three Ways AI Will Make Us Better Marketers
October 12, 20183 min
Marketers in both the US and UK report that their digital marketing spend has grown in the past couple of years. You can see that pronounced increase in social media, email, web content, and more online advertising efforts.
How Emotions Drive B2B Purchase Decisions
October 11, 20186 min
We like to think we’re rational and logical, that we identify then assess the options, evaluate the consequences then make solid, well-thought-through and reasoned decisions. But the decisions we make are primarily influenced by the emotions we feel.