5 Strategies For Marketing To Generation Z
Born between 1996 and 2011 (approximately), Generation Z may not have reached full maturity, but they are sophisticated and nuanced in how they approach their world.
NEW THINKING
Born between 1996 and 2011 (approximately), Generation Z may not have reached full maturity, but they are sophisticated and nuanced in how they approach their world.
To build more relevant experiences you need to take a step back and consider the context your brand and the associated experiences will be built within.
When an app looks like it’s becoming a platform, it’s important for brands to take notice.
A powerful social engagement strategy to boost engagement is to integrate elements of gamification into your marketing, social media, community and other digital brand experiences.
We often find that companies spend an inordinately small amount of time considering their offering from the customer’s point of view. In their defense, it is easy to be fixated by back-end and internal issues. But having this disconnect between company and customer is dangerous.