One Rule For Making Brands More Memorable
March 5, 20184 min
It seems obvious that many of our spending decisions are influenced by the past.
NEW THINKING
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March 2018 - Page 4 of 4 - Branding Strategy Insider
Brands Need A Unique Feelings Proposition
March 2, 20182 min
Recently I came upon an article by Tom Asacker called “The Marketplace Theory of Everything.”
Brands Must Move To Humanity-Centered Design
March 1, 20184 min
Artefact’s Rob Girling and Emilia Palaveeva wrote a piece in Fast Company exploring the crisis facing the design industry’s reigning paradigm: Human-centered design.