One of the most influential innovators in psychology was the American psychologist and philosopher Abraham H. Maslow (1908-1970), who developed a transpersonal theory of human needs.
Storytelling master and Professor Henry Jenkins says, “transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.
Marketing is not about breaking through, it is about being invited in.
You only have one brand story, but it needs to be told differently at different stages of the relationship you have with those you want to win over as brand advocates.
In the dangerous profession of space travel, astronauts have a saying to give context to the problems they sometimes face; “no problem is so big that you can’t make it bigger.”
