3 Considerations For Brand Architecture Design
January 17, 20187 min
When companies introduce a new offering as part of their brand architecture, they need to consider the new offering’s relationship with the company’s other brands.
NEW THINKING
Home2018
January 2018 - Page 3 of 4 - Branding Strategy Insider
The Power Of Intimate Brands
January 16, 20182 min
The marketplace is constantly evolving, and as new technologies and a dynamic consumer base continue to change how brands are designed and perceived, we knew that a revision of marketing’s fundamental principles was long overdue.
Cutting Too Deep Puts Brands At Risk
January 11, 20184 min
When price wars flare up, staying competitive sometimes means cutting costs.
Biases Determine The Depth Of Customer Insight
January 9, 20185 min
Understanding the intangibles that govern the strength of your brand’s relationship with consumers enables you to continually refocus and optimize product and service offerings, brand value and experience ultimately improving consumer relationships.
5 Keys To Taking A Local Brand International
January 8, 20185 min
It can be tempting in these days of online markets to believe that any brand with a website is automatically international. In reality, building a brand beyond your national borders is more complex than many realize.