Linking Scandal And Brand Growth
March 14, 20176 min
Ten years ago a young American entrepreneur and business school graduate took a gamble.
NEW THINKING
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March 2017 - Page 3 of 4 - Branding Strategy Insider
Has Your Brand Become Too Serious?
March 13, 20173 min
Branding is a serious business, but does that mean brands themselves must always be so serious. Is there room for more personality?
Brands Need A Creative Renaissance
March 10, 20173 min
Nearly infinite channels and touchpoints have created unlimited possibilities for brands to interact with their customers. With so much opportunity, it’s hard to imagine the effectiveness of advertising is in decline.
Don’t Let Creative Threaten The Strategy
March 9, 20175 min
Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ ~ Jef Richards
Defining Your Audio Brand Strategy
March 8, 20174 min
We’ve said goodbye to the silence of pages, flipcharts, point-of-sale materials and most products. Savvy marketers realize those have been replaced by the audio-enabled world of mobile videos, apps, YouTube, and digital signage. And now, the Internet of Things, connecting the cloud to everything from refrigerators to projectors to vehicles to industrial products.