4 Ways Brands Use Psychology To Win Customers
March 23, 20176 min
Let’s say you’ve built the next big thing.
NEW THINKING
Let’s say you’ve built the next big thing.
Most organizations neglect the importance of developing a strong brand culture before communicating their value to the outside world.
Marketers are under huge pressure to succeed. But how should we judge a successful brand? And what should brands do to stay successful?
At a recent event my colleague Kristopher Hull looked at advertising in an enlightening way: despite all the speed and complexity in the world today, marketers still need to reach the same brain.
My team and I were once summoned to the home office in New York to review the final pitch to a highly coveted account that we had managed to lure for their national business.