How Habits Create The Ultimate Brand Advantage
December 16, 20165 min
MBAs are taught that a business is worth the sum of its future profits. This benchmark is how investors calculate the fair price of a company’s shares.
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3 Trends Regarding Women Brands Should Watch
December 15, 20164 min
“Girls rule the world” was cited as a top disruptive marketing trend by Geoffrey Colon a few months ago here on Branding Strategy Insider.
Brand Culture Drives Apple Store Success
December 14, 20163 min
If you’re looking for a “job,” Apple doesn’t want you. Apple prefers to hire people who hear a “calling” to apply.
What Awaits Brands In The Year 2017
December 13, 20164 min
The new year is almost upon us and it is important to note that trends and behaviors aren’t committed to calendar years.
Customers Struggle To Identify Responsible Brands
December 12, 20162 min
The ethical consumer may be a well identified buyer in the marketing press, but customers themselves seem somewhat confused by what counts as a responsible brand.