August 2015 - Page 4 of 5 - Branding Strategy Insider

8 Steps Brands Can Take To Change The World

August 10, 20156 min

There’s crises and dangers everywhere we look. From ISIS to mass shootings, pandemics to weather events, Greek debt to commodity slumps, the actions and repercussions stream onto our devices in a seemingly endless scroll. In that sense the world we live in has changed little from when I was a child. We may consume the news differently and the dangers themselves may be different and much more widely covered, but the media thrives on uncertainty...

by Mark Di Somma

Customer Experience

The New CX Frontier For On-Demand Brands

August 7, 20155 min

The sharing economy is substantial. Uber’s valuation just hit $50 billion. Airbnb is valued at around $20 billion. And Entrepreneur Magazine believes the sharing economy’s size in five key sectors will reach 335 billion by 2025. Explained here, “The catalyst behind the sharing phenomenon are technology platforms—big data and mobile—allowing consumers to share anything, anywhere, and anytime at an affordable price. Sharing is ubiquitous today.”

by Jerome Conlon

Advertising

The Brand Brief Behind Nike’s Just Do It Campaign

August 6, 20157 min

Just Do It is an example of a brand campaign that tapped deeply into the authentic character of Nike’s brand values and brand purpose. But, few people know about the internal conversations that led to the ad brief that went to Nike’s agency Wieden+Kennedy (W+K) to create the campaign.

by Mark Ritson

Brand Management

The Death Of Digital Marketing Is Upon Us

August 5, 20153 min

When I was a young professor stalking the corridors of American business schools there were certain courses you could rely on to be popular with MBA students: financial statement analysis, corporate strategy and international marketing. Yes, international marketing.

by Martin Bishop

Brand Architecture

Combating The Noise Of Branded Features

August 4, 20152 min

In our over-communicated society the collective opinion is very much against ALL CAPS. It’s the written equivalent of shouting and tells us that the author is trying to demand too much of our attention.

Newer Posts

Older Posts

April 29, 2026Healthy Brands Begin With Strategic Integrity

April 28, 2026Nike’s Turnaround Depends On Segmenting By Need, Not Category

April 23, 2026When Growth Becomes A Brand Liability

April 22, 2026Marketing Rarely Fails On Its Own

April 21, 2026When Brands Market To Algorithms, Not People