How To Succeed As The Number 2 Brand
August 17, 20154 min
Every brand strives to win, but what happens when you compete in a market where you are, and can never be more than, number two?
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August 2015 - Page 3 of 5 - Branding Strategy Insider
Brands Learn More With Brand Equity Measurement
August 14, 20153 min
“If you can’t measure it, you can’t manage it.” Peter Drucker
Every Brand Culture Needs A Benchmark Question
August 13, 20155 min
Every brand has a truth point – and that point is always the point of contact: the moment when the customer makes contact with the brand, to buy, to ask, to complain, to enquire…
The Benefits Of Simplicity In Brand Architecture
August 12, 20153 min
Is Apple Music a brand? And, from a brand point of view, is Apple Music the same or different from Yahoo! Music? What about iTunes or the F150?
Alphabet Spells Brand Architecture Success
August 11, 20154 min
The shock announcement this week that Google is about to rename itself Alphabet sent business and marketing magazines into tailspins of confusion.