A couple of weeks ago, I attended a meeting at a private bank in Beijing, China. I had taken a copy of my book, The Global Brand as a gift, but that proved unnecessary. Not only had our contact already bought a copy, he had also bought a copy of Jim Stengel’s Grow. And subsequent questions not only proved he had read the books, but he was already actively trying to apply the learning to his...
Brand Aid helps marketers around the world build an advantage in their marketplace. This indispensable guide to building winning brands will help you and your colleagues too.
If building big brands is so valuable why aren’t there more success stories? My experience is the pay-off can be huge but there are obstacles that must be overcome.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. To that end we’re happy to answer your marketing questions. Today we hear from Pam, a brand manager in Cincinatti, Ohio who asks this on brand strategy…
This is the second of three posts on the brand marketing lessons to be learned from the recently-concluded Presidential election. The first can be found here.
