I gave a speech at HIMSS last week, the largest healthcare event in America and my topic was “Disruptive Innovation and the Consumerization of Healthcare”.
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John Sculley, Author at Branding Strategy Insider
I often think about why there are so many really smart people in business, yet there seem to be so few really great marketers.
Pricing strategy is one of the most important marketing decisions. Here’s a little history on how we thought about pricing in the early days of the Mac which may help marketers understand how Apple might be thinking about pricing in the post-PC era.
If building big brands is so valuable why aren’t there more success stories? My experience is the pay-off can be huge but there are obstacles that must be overcome.