We are big believers in taglines. They are an effective way to communicate the brand’s “unique value proposition” powerfully, succinctly and memorably. It is very difficult to create the perfect tagline, however, because of all of the objectives that it must accomplish:
The firestorm kindled by radio host Rush Limbaugh’s crass remarks about Georgetown University law student Sandra Fluke has reignited the debate about civility in public discourse that flares up every time there is yet another breach of propriety. But this time, the debate implicates brands, too, raising a complicated and delicate question for brand marketers. Simply put, to what extent if any are brands responsible for policing public discourse?
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers. Today, Jennifer, a business reporter in New York, New York asks several questions on brand management and how companies can maintain a consistent brand message across diverse markets…
Political parties are brands. Given that Americans are in the midst of Republican presidential candidate campaigning, we thought it would be interesting to conduct a survey on how people perceive the Democratic and Republican political parties.
Ethics is not a topic that I hear marketers talking about very often, however it is something that I think about frequently because I understand the societal impact of what I do. Marketers can often drive human desires and behaviors, getting people to buy things that they may or may not need, making them feel better or worse about themselves in the process.
