We regularly answer marketing questions here on Branding Strategy Insider. Today we hear from Jean, a marketer in Chicago, Illinois who asks this question on brand architecture strategy…
Goldman Sachs is back in the headlines, much to its dismay, I’m sure. In a March 14 New York Times op-ed, ex-Goldman head of US/Americas Equity Derivatives in Europe, the Middle East and Africa, Greg Smith, excoriated his former firm, accusing it of having a “toxic and destructive” culture that ensures the “interests of the client continue to be sidelined.”
Beyond the transaction/marketing driven model of brand building, enlightened brand owners are building the value of their brands around aligning social good with business good. These organizations realize the foundation of their competitive advantage will be based on a higher purpose — social good.
We regularly answer marketing questions of all types here on Branding Strategy Insider. Today, Shashwat, a senior marketer in Chennai, India asks this question about brand extension strategy.
Ever wondered where the brand names Twitter and Yahoo came from? If you’re thinking there’s going to be a scientific or high-tech explanation, think again.
