Brand Building: All Marketing Is Local
March 2, 20123 min
Former U.S. Speaker of the House Tip O’Neill coined a famous phrase after his first and only losing election campaign in 1935 when he said, “All politics is local.”
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March 2012 - Page 4 of 4 - Branding Strategy Insider
The Three Layers Of Brand Perception
March 1, 20123 min
I have been exploring the importance of brand meaning. My basic premise is that the brands which people find to be different in a good way are the ones they will be willing to pay a price premium for.