Simplicity Is Power For Brands
The enemy has changed. It’s no longer simply your business competitor. You’re brand is up against a substantially more scientific reality – our inherent lack of ability to multi-task!
NEW THINKING
The enemy has changed. It’s no longer simply your business competitor. You’re brand is up against a substantially more scientific reality – our inherent lack of ability to multi-task!
81-year-old Tahakasa Omi, a Japanese grandma of four, had spent her day excitedly anticipating the arrival of a package from Do-Co-Mo.
Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether.
Regular readers of Branding Strategy Insider know we welcome and answer marketing questions of all types. Today, Lisa, a Marketer in New York City, New York asks…
Author Ursula Le Guin wrote that “legends of prediction are common throughout the whole Household of Man. Gods speak, spirits speak, computers speak.” What Ms. Le Guin left out were consumers. Consumers speak too. Volumes if you know how to read them.