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November 2010 - Page 4 of 4 - Branding Strategy Insider

by Brad VanAuken The Blake Project

Branding: Just Ask...

Discovering Brand Voice And Visual Style

November 3, 20103 min

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Jack, a Marketer in Dubai, United Arab Emirates who asks…

by Al Ries

Marketing

Marketing Sense Versus Common Sense

November 2, 20105 min

Each year, hundreds of graduate schools of business turn out thousands of marketing people. When they arrive on the scene, these newly minted marketers want to make their mark.

by Dan Hill

Advertising

Low Price Advertising: Enemy Of Brands

November 1, 20103 min

Nowhere in marketing today do emotions run hotter than when it comes to the role of (low) prices highlighted in advertising.

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