Infusing Trends Into Your Brand
November 19, 20104 min
Brands are built on cultural DNA and therefore, must evolve with the times and shifting consumer desires.
NEW THINKING
Home2010
November 2010 - Page 2 of 4 - Branding Strategy Insider
Killing A Sacred Cash Cow Brand To Thrive
November 18, 20104 min
New and fresh ideas usually come from an awareness of new opportunities in the marketplace. It can be challenging for iconic brands to take advantage of new opportunity and remain relevant to people.
How Do You Maintain Brand Consistency?
November 16, 20103 min
Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. To that end, we are happy to answer marketing questions of all types. Today, Tim, a Reporter for Inc. Magazine in New York City asks…
Brand Consulting With Competing Clients
November 15, 20102 min
We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today, Sohan, a Marketer in New Delhi, India asks…
Brand Loyalty Rewards For The Ultra-Luxury Shopper
November 11, 20104 min
When it comes to luxury store retailing, properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park, or Park Avenue. But recognizing those dedicated shoppers who spend upwards of $1 million a year takes more than diamond points – this kind of shopper requires sincere eloquence.