Think of it as “Extreme Makeover, Aquatic Edition.” Asian carp, scorned as inedible and hunted down as vanquishers of native species, are being taste-tested under new names on menus from south to north.
I recently came across an interesting Q&A with Professor Byron Sharp (pictured above) from the Ehrenberg-Bass Institute for Marketing Science. Byron was commenting on the validity, or lack thereof, of various brand equity measurement approaches:
It’s with no surprise that your ability to build a strong brand is greatly influenced by the decision makers around you.
As astute marketers have known for some time, fear sells. People, in general, tend to be insecure about many things.
