Studies show that marketers have been missing a huge part of the population. Could it be? Apparently, having so shifted their focus toward women, marketers have lost touch with the male consumer — but there are several “secrets” to reaching them that will save the day.
First, a sincere apology for my last blog post. The OLOF spectacles that rendered all advertising invisible and Prail, the company behind the specs, were both anagrams and part of a really bad April Fool’s prank. I promise no more joke’s for a long time. That’s an important commitment, because today’s post might also seem a bit foolish at first sight, but I can assure you, this one is for real.
In the next five years, we will see a rapidly changing landscape across the globe, where the opportunities for businesses to benefit from corporate and product branding efforts will be larger than ever before.
What do United Airlines and Starbucks coffee have in common? Take one of United’s U.S. flights, and you’ll find out.
In 2000 in the Mediterranean Turkish city of Antalya, a luxury resort was being built. It so happened that the biggest economic crisis in Turkish history struck, making it difficult for such an enterprise to kick off.
