Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from executives and marketers everywhere. Today we hear from Dave, a Strategy Director in Eindhoven, The Netherlands who asks this about ROI scrutiny in a down economy…
Readers of Branding Strategy Insider might wonder why it takes so long for some marketers to respond to obvious threats to their market share.
This week I came across a 1997 interview I gave to Bob Lammons. The more things change the more they stay the same…
It’s better to be first than it is to be better. Many people believe that the basic issue in marketing is convincing prospects that you have a better product or service.
Do you Yahoo? Did you Xerox the report? Did you FedEx it? Did you see the messenger Rollerblading? It’s the branding of language.
