The Law Of Leadership
April 11, 20096 min
It’s better to be first than it is to be better. Many people believe that the basic issue in marketing is convincing prospects that you have a better product or service.
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Laws of Marketing - Branding Strategy Insider
The New Immutable Law Of Marketing
September 15, 20083 min
I have been sifting through my interview files. Today I am sharing some of the questions and my answers from a 2006 interview with Ned Roberto and Ardy Roberto of the Philippine Daily Inquirer.
The Law Of Candor
August 3, 20081 min
When you admit a negative, the prospect will give you a positive.