Recently I was in a Copenhagen taxi, heading for the city’s airport. My co-passenger was a lady who carried a fancy bag. A very nice bag, I’m sure, but what interested me was the combination of brands it represented.
You might not have heard of it yet, but Prail Technologies is set to become one of the most famous companies in marketing.
When I am asked for examples of great marketing to women efforts, I generally list past campaigns by American Express, Home Depot, Apple and Kleenex.
Brand names taste better. That’s the conclusion from a savvy study of peanut butter and consumer choice.
