A typical 21-year-old has played 5,000 hours of computer games, exchanged 25,000 emails, SMSs and chat messages, has used a cellphone some 10,000 times and spent 3,500 hours online. Surprised? Well that’s your future consumer.
Sometimes big brands surprise you. Take Burger King, for example – its sudden aspiration for luxury led it to declare plans to launch the world’s most expensive burger, featuring Kobe beef and an £85 price tag, as recently revealed in Marketing.
M. Anand from Businessworld, India’s leading business publication interviewed me in 2005 on the relevance of positioning in a changing world. Here’s the conversation that transpired…
According to the U.S. Federal Trade Commission Bait advertising is an alluring but insincere offer to sell a product or service which the advertiser in truth does not intend or want to sell.
How does a Tyco or a United Technologies or even a General Electric get investors excited about a company that’s in multiple businesses? The answer: with great difficulty.
