Well, it’s official: Ryanair is the world’s most-disliked airline. Online travel guide TripAdvisor polled 4000 of its members and the Irish discount carrier was singled out as the one they like the least.
As I sit through all of the expensive commercials running during NFL games, I’m struck with the fact that the marketing world is mired in what can only be called, runaway sloganeering.
Last week I began taking a closer look at brand audits. Picking up the topic again today, you can expect a qualified brand audit company to investigate the following areas of brand management:
Sparingly we take moments throughout the year for self-promotion here on Branding Strategy Insider. This is one of those times.
Earlier in the week we shared Eric Swartz’s 100 Most Influential U.S. Taglines Since 1948. There’s more from Eric, this time influential Jingles. His criteria and methodology:
