The Most Persuasive Words In English
December 16, 20072 min
What are the most powerful marketing words in the English language?
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December 2007 - Page 4 of 6 - Branding Strategy Insider
Great Moments In Advertising: The First Jingle
December 15, 20071 min
The jingle had no definitive debut: its infiltration of the radio was more of an evolutionary process than a sudden innovation.
Brand Endurance: Hello Kitty
December 14, 20073 min
Created by Sanrio Ltd, founded in 1960 by Shintaro Tsuji, Hello Kitty is one of the truly phenomenal brands to emerge from Japan.
The House Of Brands
December 13, 20073 min
Prince once sang that there were 23 positions in a one-night stand. Handily, there are about the same number of options in the brand relationship spectrum.
5 Best-Ever Super Bowl Ads
December 12, 20071 min
It is exciting times for NFL fans, especially if you are like me – a New England Patriots fan.