Of Memory And Marketplace Experiences
December 21, 20075 min
“A great story is never fully predictable through foresight – but it’s projectable through hindsight.” – Peter Guber
NEW THINKING
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December 2007 - Page 3 of 6 - Branding Strategy Insider
The Three Modes Of Persuasion
December 20, 20071 min
“Of the modes of persuasion furnished by the spoken word there are three kinds.
Of Beer And Brand Extension
December 19, 20073 min
The simple bottom line in marketing is that a brand that’s many things can’t be one thing. No one category has ignored this all but immutable law as religiously as the beer business.
Loving A Brand?
December 17, 20073 min
Not too long ago I read an article about Procter & Gamble’s attempt to “stake out the emotional high ground” for their Tide detergent.