The Wisdom Of David Ogilvy
One of the greatest advertising geniuses of the 20th century was David Ogilvy.
NEW THINKING
One of the greatest advertising geniuses of the 20th century was David Ogilvy.
Eric Swartz at Tagline Guru has compiled his list of The 100 Most Influential U.S. Taglines Since 1948. The criteria and methodology:
Earlier this month Advertising Age announced their selection for the Top 50 marketing ideas of 2007 and the marketers behind them. In February of next year they will be honored in New York. Congratulations to this years honorees…
The moment when a brand crashes and that when it starts to leave the rails are rarely the same.
"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." – Jeff Bezos, Founder, Amazon.com Sponsored By: Brand Aid