Brand Management: The Prime Directive
October 9, 20073 min
Last week I was working for a large international client, running a marketing training program for its key brand managers.
NEW THINKING
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October 2007 - Page 5 of 6 - Branding Strategy Insider
The General Motors Branding Lesson
October 8, 20073 min
Toyota passed General Motors’ seven-decade reign earlier this year as the world’s largest car producer by volume. That’s right 70 years of leadership came to an end. Today, Toyota has America’s best selling car, the Camry, and GM is struggling to make dwindling brands, such as Buick and Pontiac, mean something to consumers.
Bumvertising
October 7, 20071 min
Just when you think that marketers have exhausted all advertising media, someone comes up with a new one.
Overcoming Common Brand Problems – 39
October 6, 20071 min
As we make our way to 40 an old problem claims number 39 on our list…
Great Moments In Social Responsibility: Newman’s Own
October 5, 20071 min
When the idea came up, (Newman’s Own) I said, “Are you crazy? Stick my face on the label of salad dressing?” And then, of course, we got the whole idea of exploitation and how circular it is. Why not, really, go to the fullest length, and the silliest length, in exploiting yourself and turn the proceeds back to the community? ~ Paul Newman The Blake Project Can Help: The Brand Storytelling Workshop Branding Strategy Insider...