Every December, leaders everywhere sit down with the same familiar ritual: drafting resolutions. Lose the waste. Grow the revenue. Fix the culture. Get more focused, more organized, more intentional.
As 2025 draws to a close, several brands are focusing on revitalization. Why? Poor strategies, sour executions, ignoring basic, evergreen, brand principles, and other given reasons like the weather, tariffs, and, sigh, still COVID. Kohl’s, Cracker Barrel, Macy’s, and Bath & Body Works are redesigning themselves for enduring profitable growth.
For twenty years, the CPG innovation failure rate has remained between 70% and 90%. During that same period, the industry adopted many frameworks – Design Thinking, Jobs To Be Done, Blue Ocean Strategy, and Horizon Mapping. Each framework was positioned as a way to make organizations more effective in translating consumer opportunity. Each was implemented with training, toolkits, and ceremony.
Branding Strategy Insider helps marketing-oriented leaders and professionals define, strengthen, and grow brand value. One way we do that is by answering real questions from readers navigating real challenges inside their organizations. Today, we’re hearing from Jennifer, a VP of Marketing in Boston, Massachusetts, who has a timely question about building an internal innovation incubator. We are exploring the creation of an innovation incubator inside my organization, what guiding principles should shape my approach? Thanks...
Amid all the issues surrounding air travel over the holidays, one thing that makes flying worth considering is safety. We do not need to place safety on our list of holiday air travel woes, a list that is already extensive.
