Macy’s last earnings call (August 2024) showed a second-quarter adjusted earnings of 53 cents. Analysts’ estimates were only 30 cents. That beat did not positively affect Macy’s stock price. Macy’s concerns about “ discriminating” consumers soured the analyst community and Wall Street denizens, according to financial newspaper, Barron’s.
The history of AI is over 80 years old.
For the last 50 years CPG and retail brand building has been focused on chasing awareness. The theory is that top-of-funnel recognition will lead to consideration, and if the brand is persuasive while spiraling further down the funnel, a consumer purchase will occur. Leave it to the impact of evolving culture and the presence of existential, environmental threats to shift behaviors and push the funnel off its pedestal. A distinctive new path to brand building...
The day after the assassination attempt on former president and current Republican presidential nominee Donald Trump, Vermont Democratic senator Bernie Sanders said on NBC’s Meet the Press, “Politics should be kind of boring, you know?” Which is to say, all about boring wonky stuff, not “radical rhetoric.” Certainly not violence. Politics should be boring.
The following framework is helpful when assessing the potential of creative ideas.
