I haven’t devoted much space to AI-related stories due mostly to the vast overload of perspectives already in the public domain. However, a new and relevant issue has surfaced that demands analysis, as AI-fueled content lights a match under creator credibility.
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, this year, I want to share some snippets for your consideration. I hope they’re helpful. This week’s thought: Clutter is people’s first impression of marketing.
While the term strategy is invoked routinely in marketing plans, in truth, actual strategy is often missing, misapplied, or simply misunderstood. Here we clear the air on building the right foundation to think and plan, guided by strategies that drive your unique brand purpose and mission.
If you are a person of a certain age, you remember that a food revolution took hold in the late 1960’s. Put aside the visions of bell-bottom jeans, sandals, intentional communities, patchouli, macramé, jugs of California wine, beads, peace, love, rock n’ roll, and the 1969 NY Mets. Think brown rice, tofu, beans, seaweed, herbs, tahini, hummus, alfalfa sprouts, tempeh, miso, nut loaf, lentils, sesame and sunflower seeds.
It’s no easy feat to build a healthy brand that stands the test of time while continuing to advance category leadership. Focus, persistence, and sound strategy will be required to stay ahead of the drumbeat of constant change and the surprises of unexpected and disruptive business conditions.
