Brands Are Anchors In Times Of Uncertainty
March 18, 20254 min
In 2000, political scientist Robert Putnam lamented the growing social isolation and loss of social capital in American society. In his book Bowling Alone: The Collapse and Revival of American Community, Putman documented the declining participation in civic, religious, sports, volunteer, and fraternal organizations, among others. Associated with this decline is a loss of the social relationships that create a sense of shared values and common purpose.
