The Anti-Laws Of Luxury Marketing #22
November 6, 20122 min
#22 Do not implement group synergies.
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Luxury Branding - Page 6 of 11 - Branding Strategy Insider
Luxury brands are built on much more than exclusivity. Explore the best practices in luxury branding on Branding Strategy Insider.
Brand Loyalty Rewards For The Ultra-Luxury Shopper
November 11, 20104 min
When it comes to luxury store retailing, properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park, or Park Avenue. But recognizing those dedicated shoppers who spend upwards of $1 million a year takes more than diamond points – this kind of shopper requires sincere eloquence.