“Everyone from Australia is stupid.” It’s a glaring statement and it’s wrong. It is incorrect because it assumes that everyone in Australia is stupid. It makes a further assumption: that everyone in Australia is exactly the same. Obviously nobody, in their right mind, would ever utter or accept such a statement.
One of the pitfalls of the multibillion-dollar marketing research industry is that researchers don’t get paid for simplicity. Instead, they seem to get paid by the pound. A true story may be in order.
The Association of National Advertisers held their annual conference recently. Speaker after speaker addressed the growing popularity of what is known as behavioral targeting as opposed to basing pitches on consumer attitudes, opinions or perceptions.
Earlier in the week I shared my thoughts on how to better understand the competition. The following are sources you can turn to for competitive information:
Did you know that close to 80 percent of all brands purchased by parents – is controlled by their children?
