Assessing Brand Imagery Through Qualitative Research
January 11, 20071 min
Exploring Brand Imagery...
NEW THINKING
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Brand Research - Page 13 of 13 - Branding Strategy Insider
The most successful brand research studies the habits of people who use your competitors and points to ways to affect their environment to get them to think about your brand as a choice. Most brand research does not consider this. The focus is on studying people’s actions and reactions, not habits. Explore the latest brand research techniques on Branding Strategy Insider.
Brand Research: Impact Report
November 13, 20064 min
Simply put, brand management cannot succeed without research. Yet brand management without research seems regularly attempted. This inspires me to share the effective use of research in each step of the brand management process. When I write on this topic in the weeks ahead, I will include a discussion of the different research methodologies available and the most important considerations when using them. I hope you will find this helpful. Where is brand research most vital?
The Marriage Of Neuroscience And Market Research
November 9, 20061 min
For those of you who have not heard of this (and those who have) it is worth mentioning.
Conducting Qualitative Customer Research
August 23, 20062 min
When conducting qualitative customer research, projective techniques overcome some of the limitations of direct questioning: