There has been a steady erosion of time spent shopping over the course of this century—since roughly the take-off point of digital media, social platforms, and Big Data. This trend is likely to continue, and it is not unexpected. Online shopping, particularly mobile shopping and social commerce, has been touted for efficiency. But speed comes at a price, which is an ongoing decline in the time consumers spend with marketing and retail. The era ahead...
The FTC-Meta trial is in the judge’s hands right now. The case is a monopoly case. The FTC asserts that when Meta was Facebook, Facebook purchased Instagram and WhatsApp at excessive prices so Facebook would not have to compete with these two very popular social media platforms. In other words, according to the article in The New Times, Facebook wanted to “kill its competition.” These actions by Facebook, according to the FTC, violate a Federal...
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I want to share some snippets for your consideration. I hope they’re helpful.
I’ve been spending many, many years working with various sized brands – from huge multi-nationals to smaller scale ups. But one thing I find that holds across whatever size or age of business, is the idea that your brand is proprietary. That the brand is owned by the business.
The latest acquisition news is that 3G Capital is buying Skechers, the footwear brand. Reuters indicates that the deal stands at $9.42 billion. Although a considerable sum of money, this acquisition/sale would not be an interesting brand story if it were not for the buyer: 3G Capital.
