Retail Customer Loyalty Strategy
June 27, 20142 min
These findings from research of the ways we go about our lives have confirmed people are nowhere near as random as previously thought.
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Brand Loyalty - Page 5 of 7 - Branding Strategy Insider
Brand loyalty is about keeping people interested. It’s about elevating your loyal customers’ heartbeat over a sustained period of time. That’s harder than it sounds in a world teeming with distractions.
Top 4 Brand Loyalty Mistakes
April 18, 20144 min
Most good marketers know how to gain top of mind. Good marketers are adept at widening the funnel at the top end. They’ve good at introducing new lines, new variants, new dimensions – in order to attract new customers.
9 Signs Of A Healthy Brand – Customer Relationship
January 24, 20143 min
It’s amazing who we forget and how quickly. I don’t remember any of the people on the bus last week. Who did I ride home with last Thursday? My mind goes blank. It’s nothing personal – it’s simply that I have no reason to remember them. Or they me.
The Stark Differences In Brand Loyalty
December 27, 20132 min
I love this distinction by Martin Bishop between the brands we’re stuck on versus the one we’re stuck with. Brands we’re stuck on captivate us. Brands we’re stuck with hold us captive.
Brand Loyalty: 4 Ways Brands Get It Wrong
July 15, 20134 min
Most good marketers know how to gain top of mind. Good marketers are adept at widening the funnel at the top end. They are good at introducing new lines, new variants, new dimensions – in order to attract new customers.