Innovating Brand Loyalty Programs
August 9, 20186 min
Never forget that the digital revolution is changing the way customers buy and the way brands sell.
NEW THINKING
Never forget that the digital revolution is changing the way customers buy and the way brands sell.
Why do people remain loyal to a brand?
Why do consumers keep brands in their lives?
Marketers love patterns. But repetition is not always the most reliable metric for brand loyalty.
Want to raid a few brand loyalists from the competition? Here’s how. Focus on the similarities between your product and theirs. If you want to keep your fans loyal, focus on how you are different.