Brand Loyalty Versus Brand Convenience
July 25, 20163 min
Marketers love patterns. But repetition is not always the most reliable metric for brand loyalty.
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Brand Loyalty - Page 4 of 7 - Branding Strategy Insider
Brand loyalty is about keeping people interested. It’s about elevating your loyal customers’ heartbeat over a sustained period of time. That’s harder than it sounds in a world teeming with distractions.
How To Shift Brand Loyalty
March 15, 20162 min
Want to raid a few brand loyalists from the competition? Here’s how. Focus on the similarities between your product and theirs. If you want to keep your fans loyal, focus on how you are different.
Brand Loyalty: Stuck On Versus Stuck With
July 28, 20152 min
There are some brands we are stuck on, others we’re stuck with. Brands we’re stuck on are those where we’ve developed a relationship out of our own free will (Apple, Starbucks, Zappos). Brands we’re stuck with are those where we’ve become trapped through contracts (phone carriers, cable companies), switching costs (banks, software) or incentives (airlines via their loyalty programs).
Beware Of Brand Loyalty Threats
May 7, 20151 min
Often we don’t leave a favorite brand because of anything dramatic. In fact, quite the opposite: the experiences we have quietly fade to the point where there’s less reasons to stay than to go.
The Real Online Shopping Challenge For Brands
January 9, 20153 min
Making people more interested in your brand is one challenge. Making them more loyal is quite another.