Building A Brand Community
December 2, 20083 min
Even though it may seem a simple marketing concept, building brand communities that resonate with loyal customers is indeed a Herculean task.
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Brand Loyalty - Page 6 of 6 - Branding Strategy Insider
Brand loyalty is about keeping people interested. It’s about elevating your loyal customers’ heartbeat over a sustained period of time. That’s harder than it sounds in a world teeming with distractions.
Attitude, Behavior And Brand Loyalty
July 12, 20081 min
Allan L. Baldinger and Joel Robinson of The NPD Group conducted a major study to better understand the link between attitude and behavior in brand loyalty. They found the following:
One-Night Stands: Not The Love Brands Need
July 9, 20083 min
Consider, for a moment, how many people you have ever had sexual intercourse with. Now compare that figure with the number of people you have been in love with.
The Downside Of Brand Loyalty
June 18, 20071 min
Years of total quality management (TQM) and customer service improvements have significantly improved the perceived (and actual) quality and value of products and services in many categories. You might think that this would increase customer brand loyalty as well. However, it often has the opposite effect. The more satisfied customers become with all brands, the less loyal they become to any particular brand.
Religion: Inspiration For Brands
May 4, 20075 min
My father always said not to talk about religion, politics and money. So right here and now I’m going to break the first rule by revealing some of my most fascinating revelations by placing branding in dare I say, a religious context.