Brand Growth - Page 7 of 17 - Branding Strategy Insider

Why Growth And Turnaround Plans Are Very Different

May 24, 20225 min

Peloton’s new CEO, Barry McCarthy, recently reported to analysts on his turnaround plan. He stated that a turnaround plan is hard work. He said that in turnaround situations there are always a lot of surprises. He said the turnaround would take a lot of time. If he was looking for support, he did not receive any kudos. Analysts and investors were not impressed. Maybe this is because most of what Mr. McCarthy said were not elements...

by Koen Pauwels

Brand Growth

5 Keys To Growing A New Brand

January 14, 20226 min

‘Buying a brand for the first time does not require a major conversion, just a bit of mental availability’ A new brand has to build ‘essential memories’, which are not about the brand superiority or differentiation, but simply what it is (eg a soft drink) and what is looks like (so it can be found). Therefore, it is key to define the category you are in, and that you are a plausible option in it....

by Steve Wunker

Brand Growth

Preparing Your Brand For The Next Economic Boom

August 16, 20215 min

A boom is coming. With the economy awash in cash from fiscal and monetary policy, savings stored away due to pandemic inactivity, and a burst of optimism with Covid fading, consumers are starting to open their wallets – big time. Business spending is following. We can’t say how long this will last, but we can know for certain that it will transform companies ready for this moment. How should you prepare your brand or business...

by Steve Wunker

Brand Growth

Creating New Markets And Barriers To Entry

July 29, 20214 min

Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution of his has been broadly neglected, even if the seminal 2001 article which produced it also made popular the phrase “skate to where the puck will be.” It’s the concept of how cycles of business ecosystem integration and modularity spawn new market opportunities.

by Dr. Derrick Daye

Brand Growth

Identifying A Brand’s Most Valuable Assets

April 6, 20216 min

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Christina, a VP of Marketing in Boston, Massachusetts who has this question about measuring the value of brand assets.

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Brand Growth - Page 7 of 17 - Branding Strategy Insider

Why Growth And Turnaround Plans Are Very Different

5 Keys To Growing A New Brand

Preparing Your Brand For The Next Economic Boom

Creating New Markets And Barriers To Entry

Identifying A Brand’s Most Valuable Assets

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